A lot of image cultivation, bold slogans, but very little objectively comparable information: this is usually the situation that voters face. Which makes it all the more gratifying that HILL International was brought on board by the Kronen newspaper, Austria's print publication with the widest reach, to provide specialist support for the "Who can become chancellor?" campaign.
Under the supervision of a notary and without any contact with HILL International - and thus completely anonymous - the six most promising challengers to the current chancellor - five males and one female - completed the HILL competence analysis to objectively test themselves in terms of their personality. The analysis wasn't at all about "good" or "bad", "well" or "poorly" suitable for the position of chancellor, but rather about showing readers what defines the candidates in questions such as "cool calculator or the compassionate type?" or "how prepared are our candidates to take risks?".
Before it was revealed who which candidate was, Dr. Othmar Hill and his team wrote the texts that characterised the top candidates barely three weeks before the election. HILL founder Dr. Othmar Hill on the collaboration: "This is a world first - and a new opportunity for top-ranking politicians to present themselves objectively and amicably. In contrast to the repeated public confrontations." And the results? "All in all, I'm positively surprised by the quality of the candidates!"
Here you'll find the initial results for:
"How courageous are the candidates":
"How direct are the candidates":
"Cool calculator or sympathetic type"
"Lone fighter or teamplayer"
"How disciplined are the candidates"
"Conservative or revolutionary"
"National or globally committed"
"Who supports new technologies"
"Who is going to roll up his sleeves"
"Who is going to have one´s way best"
"What is the mindset of NEOS-candidate Matthias Strolz"
"Politician of Extremes: Peter Pilz polarizes"
"Socially & instinctively: that´s the mindset of Sebastian Kurz"
"Brave & openhearted: what is the mindset of Ulrike Lunacek"
"Heinz-Christian Strache chooses the golden center"
"Why Christian Kern didn´t want to take part in the test"
Conclusion: which candidates did surprise you?
Lay it on the line – who gets along with whom?
Huge response – Reader´s conclusion
More background information can be found here: http://www.hill-international.com/en_GB/who-can.html