Country Manager Serbia - Flying Tiger Copenhagen (Just Fun Balkans)

Position Overview:

The position will lead the launch and intensive expansion of a new high-profile retail brand of Flying Tiger Copenhagen in Serbia. A Country Manager will spearhead the development of a strong local retail network, with the goal of opening many stores across key Serbian cities in the next few years and lead retail operations and have full P&L ownership.

Key Responsibilities:

Retail Network Development and Expansion:

• Design and implement a national expansion roadmap aligned with Group growth targets, including city prioritization, store roll-out scheduling, and location-specific business planning.
• Identify, assess, and secure high-potential retail locations across Serbia through market analysis, footfall studies, and competitor benchmarking.
• Lead negotiations for lease agreements and retail real estate contracts, ensuring optimal commercial terms and long-term sustainability.
• Establish strong relationships with landlords, real estate agents, and property developers to ensure a robust and continuous site pipeline.

Operational Leadership & Brand Development:

• Oversee the launch and operational readiness of each new store, ensuring consistent application of brand standards, customer service excellence, and cost-effective execution.
• Recruit, structure, and lead a high-performing local team, providing mentorship, setting clear KPIs, and fostering a performance-oriented culture.
• Serve as the brand ambassador in the local market, ensuring alignment of the brand image with consumer expectations and Group values.
• Manage daily operations of the company, ensuring operational efficiency, team collaboration, and adherence to Group procedures and policies.

Financial Management & P&L Responsibility:

• Own the full P&L of the Serbian operation; ensure revenue, cost, and profitability targets are met and optimized throughout the expansion.
• Monitor performance metrics of each store; take proactive measures to improve financial results, reduce inefficiencies, and maximize ROI on new openings.
• Lead the development of annual budgets, business plans, and investment proposals for store expansion and operational improvements.

Strategic Alignment and Reporting:

• Work closely with Group and regional teams to ensure strategic alignment, transparent reporting, and seamless integration of Group initiatives.
• Analyze consumer trends, retail innovation, and market shifts, recommending strategic adaptations or local initiatives where relevant.
• Provide regular updates to Group leadership on network growth progress, risk factors, and financial performance.